Search Engine Algorithms

Search engine algorithms are complex sets of rules and calculations used by search engines to determine the relevance and ranking of web pages in response to user queries. These algorithms take into account various factors, such as keywords, website quality, content freshness, user experience, and links from other sites, to evaluate and sort the results that appear in search engine results pages (SERPs). The goal of search engine algorithms is to provide users with the most relevant and useful information based on their search intent. They are continuously updated and refined to improve accuracy, combat spam, and adapt to changing user behavior and content trends.