Google Shopping Ads are a type of online advertising that allows retailers to showcase their products directly within Google’s search results. These ads appear when users search for specific products on Google, displaying a product image, title, price, and the retailer’s name. Unlike traditional text-based ads, Google Shopping Ads are visually oriented and are designed to give potential customers a more immediate and engaging view of products. Advertisers typically pay through a cost-per-click (CPC) model, meaning they are charged each time someone clicks on their ad. This advertising format is beneficial for retailers looking to increase visibility and drive sales by presenting their products to targeted consumers right at the moment they’re seeking to make a purchase. The ads are managed through the Google Merchant Center and Google Ads platforms, where retailers upload their product data and create campaigns to reach their audience effectively.
Google is testing AI-generated backgrounds for images in Google Shopping Ads to enhance visual appeal. Advertisers can opt out if they prefer to keep their existing visuals unchanged. Each AI-generated…