AMC Networks Takes Bold Leap Into AI, Taps Runway to Revolutionize TV Marketing and Production

How AMC Networks Is Betting Big on AI to Transform Hollywood in 2025—And Why It Could Change TV Forever

AMC Networks partners with AI disruptor Runway to slash costs, reinvent TV marketing, and preview shows of the future with cutting-edge tech.

Quick Facts

  • Profits down 47%: AMC Networks’ earnings fell nearly by half to $63M
  • 10 Million+ streaming subscribers across its digital platforms
  • First major cable network to strike an open AI deal with Runway
  • AI-generated images & videos will power marketing and pre-production

AMC Networks is making history. The famed entertainment brand behind “Mad Men,” “The Walking Dead,” and “Breaking Bad” has officially joined the AI revolution, signing an innovative deal with fast-growing New York AI startup, Runway.

The goal? Harnessing next-gen generative AI to supercharge both marketing and how new TV shows get imagined—setting a precedent in the fiercely competitive world of streaming and content.

This calculated move comes at a critical juncture. With profits tumbling and cord-cutting accelerating, media giants face mounting pressure to cut costs—without sacrificing the wow factor onscreen. AMC’s answer: leverage AI as a smart shortcut to preview ambitious ideas and spin unforgettable marketing campaigns, all while keeping budgets in line.

What Is AMC’s AI Deal With Runway All About?

AMC will use Runway’s much-hyped AI, including its headline-grabbing Gen-4 video tools, for two powerful purposes:

  • Marketing magic: Instantly create stunning, eye-catching promotional images for new and existing shows, slashing the time and costs of traditional photoshoots.
  • Creative sandbox: Help showrunners and producers test-drive ideas, locations, or styles—before spending big on actual filming—by generating photorealistic “what if?” visuals.

These AI-enhanced visuals won’t replace actors just yet—but they could save millions across hundreds of campaigns and pre-production brainstorms.

Why Is AI Suddenly So Hot in Hollywood?

An AI gold rush is underway across entertainment. Heavyweights like Lionsgate and legendary filmmakers are experimenting with generative video tools—thanks to breakthroughs from players like Runway, OpenAI, Stability AI, and others.

While some studios stay quiet, AMC becomes the first major cable network to openly embrace these game-changing tools. Why? Because ultra-fast, flexible AI content creation could soon be table stakes to compete with tech titans (think Netflix and Amazon), not just a perk.

How Will This Impact Viewers and the Industry?

Faster, fresher content: AI-generated previews mean more daring concepts can be tested—and get to screens—faster.
Bolder marketing: Fans could see more creative, frequent show and event promos.
Cost savings: Keeping shows affordable helps AMC invest in more original stories.
Debate ahead: Will Hollywood artists and guilds welcome this, or protest? The conversation is just beginning, especially as AI tech rapidly improves.

How Can Producers and Marketers Use AI Without Losing the Human Touch?

1. Use AI for brainstorming—let creativity set the final direction.
2. Leverage AI to spark fresh ideas, but keep humans in control for polish and storytelling magic.
3. Collaborate with technical partners who understand Hollywood’s unique standards and audience taste.

Your Burning Questions, Answered

Q: Will AMC’s AI images end up in your favorite shows?
No, not directly. For now, AI is a behind-the-scenes powerhouse—helping visualize pitches and amp up promo art.

Q: Could AI-generated marketing replace human photo and art teams?
AI may handle volume and grunt work, but top-tier campaigns still need the touch and context only creative professionals deliver.

Q: Are other major studios next?
Almost certainly. Most are quietly experimenting, and breakthroughs like Runway’s new Gen-4 will force bigger studios to step into the spotlight or risk falling behind.

Q: What’s next for AI in entertainment?
Immersive, mixed-reality and hyper-personalized recommendations are coming. Events like Runway’s AI Film Festival at New York’s Lincoln Center hint at how fast these tools are going mainstream.

How to Prepare for the AI Future of TV

  • Stay informed: Monitor how AI shapes your favorite networks via sources like The Hollywood Reporter and Variety.
  • Demand transparency: Advocate for creative balance between AI assistance and human talent.
  • Experiment and upskill: If you’re in creative fields, explore AI-powered tools now—they’re the new industry standard.

The Hollywood landscape is changing—in 2025, AI is no longer the future, it’s front and center. Whether you’re a fan or a creator, now is the time to embrace the new magic. Stay up to date, keep an open mind, and be ready to take advantage of AI’s creative potential.

Action Checklist: Are You AI-Ready?

  • ✔ Follow industry AI news and updates
  • ✔ Try leading generative AI tools for creativity
  • ✔ Support ethical, human-guided content
  • ✔ Engage with networks on transparency and quality
AMC Networks Partners with Runway AI to Revolutionize Marketing and TV Development

AI is rewriting Hollywood’s script. Make sure you have front-row seats for what’s next!

ByJulia Owoc

Julia Owoc is a seasoned writer and analyst specializing in new technologies and fintech. With a Master's degree in Information Systems from the prestigious University of California, Berkeley, she possesses a deep understanding of the intricate intersections between technology and finance. Julia's career includes significant experience at S&B Solutions, where she contributed to innovative projects that bridged traditional financial practices with cutting-edge technological advancements. Her insights into the evolving landscape of fintech are informed by both her academic background and hands-on industry experience. Julia is committed to providing her readers with clear, in-depth analyses that empower them to navigate the complexities of modern finance and technology.

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